Led creative direction and design for Kick the Tick’s Spring 2026 paid media campaign, supporting the brand’s launch into the Canadian market.
The campaign focused on building awareness and introducing the product to new audiences while driving traffic to the brand’s landing page.
I developed static and carousel ad creatives for Meta, targeting outdoor enthusiasts, golfers, pet owners, and parents aged 18–50.

Led creative direction and design for Lacteeze’s Fall 2025 paid media campaign following a brand packaging redesign.
The campaign ran across Meta and Google, targeting consumers aged 18–45 and parents with children.
I developed creatives that introduced the refreshed visual identity while communicating key product benefits, with the goal of driving awareness and traffic to the Lacteeze website.

With tick season approaching, our campaign aimed to prepare Canadians with the right tools to reduce the risk of Lyme disease.
We launched a Meta campaign using graphic and video assets I designed to build awareness as well as drive conversions on Amazon. Our target audience was adults 25 - 75 who are health conscious, decision-makers, pet owners in urban/suburban areas with outdoor access.

Partnered with five Influencers/UGC creators to create ten short form videos used in organic and paid media campaigns.
We targeted lifestyle and family influencers who struggled with lactose intolerance to showcase both our Lacteeze Extra Strength and Lacteeze Children's SKUs.
Overall the posts generated an excellent average organic engagement rate of 7.93% (5% over the industry average), with many viewers finding the content relatable and overall positive.

With flu season approaching, we launched a campaign to build awareness of Olbas and educate consumers on its natural decongestant and wellness benefits.
We partnered with nine micro-influencers aged 25–45 to develop authentic content that highlighted the product and its key benefits. Content was published organically across social channels and repurposed for paid media to drive consideration and conversions on Amazon.
The campaign delivered strong results, driving a 63% increase in sales from the previous year.